Reference letter, Dunning letter, Sales letter

Class - BBA ll nd yr.

Subject - Business Organization & Communication

Subject type - Minor ll

By AP N Jaiswal

Reference letter

a formal document written by someone familiar with an individual (like a former boss, professor, or colleague) to vouch for their character, skills, and performance for a potential employer or institution, detailing their work history, achievements, and suitability for a new role, usually in 3-5 paragraphs.

Key Components

* Introduction

* Body Paragraphs

* Conclusion

* Professional Format

Dunning letter

A dunning letter is a formal notice sent to a customer about an overdue invoice, serving as a persistent reminder to pay, escalating in urgency if ignored, and detailing consequences like fees or service interruption, all part of a structured debt collection process to maintain cash flow.

Key Components

* Clear Identification

* Payment Details

* Call to Action

* Escalation Clause

* Contact Information

Sales letter

a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman or saleswoman.

Key Components

• Compelling Headline
• Introduction
• Features & Benefits
• Proof/Credibility
• Overcoming Objections
• Strong Call to Action (CTA)
• Urgency/Incentive