Subject- Indian economics
Subject Type- Open Elective
Compiled by- Asst Professor Priti Upadhyay
The evolving landscape of Indian business environment. The Indian business environment has undergone a significant transformation in recent decades, driven by a confluence of factors including economic reforms, rapid technological advancements, globalization, evolving social dynamics, government policies, infrastructure development, and growing emphasis on sustainability.
Economic environment - Liberalization, Privatization & Globalization (LPG) reforms of the early 1990's, which reduced trade barriers and increased foreign investment. Technological environment - Digital transformation is widespread impacting business operation, communication, and customer engagement leading to growth in e-commerce, fintech, and digital services.
Social & cultural environment - Changing consumer preferences influenced by demographics, urbanization, and higher incomes are creating demand for customized and sustainable products.
Government and political environment - The government pro-business reforms and initiatives like "make in India" and "startup India" to create a favorable business climate and boost manufacturing.
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