B.com 1 yr (plain,tax)
Business organisation and communication
Historical background of Modern Forms of Communication.
If we look into the past and compare it with the present, we find that communication techniques have undergone a drastic change, particularly during the past 50 years. This progress has been beyond imagination. The scientific and technical progress in communication is now termed as information explosion or information revolution. Modern age has become the age of information technology. The growth of information technology in the field of communication is intricately linked to the growth of business industry and commerce. As business grows new techniques of communication are developed and with that there is further growth of business. It is not an exaggeration to say that business and communication are complimentary to each other.
Modern forms of communication mostly include the various forms of electronics machines and gadgets. During the first half of last century typewriters, copiers, radio, black & white television were in use, whereas in the second half of the last century electronics techniques and digital techniques developed. Electronic typewriter, telex, word processor, ofset computer etc. gave a strong and powerful shape to communication. Today, new forms of communication, like computer, internet, setellite transmission etc. have become very popular and they are now the necessity of our daily life. For leading businessmen of the 21st century the information technology is the most powerful weapon to get success in the global market. Toffler has shown the three waves of the historical progress of communication:
First wave: In the first wave, small groups had oral communication or messages were communicated from mouth to ear. The world was devoid of newspapers, radio, T.V. etc. In fact, the system was limited communication was to gather crowd and make announcement loudly. to talking and listening. The only widespreaded medium of
Second wave: With the creation of wealth, the objective of
communication was to cover long distances. So, in addition to oral communication, other media for communication came into existence, like written communication, dak, telegraph, telephone, newspapers, journals, magazines, films, radio, television etc. Thus, the major channels of communication during second wave were newspapers, magazines, films, radio, television, dak, telegraph, telephones etc.
Third wave: This is now the third wave which is the age of
paperless communication, where computer, internet, e-mail satellite communication, audio-video compact disk, computer floppy etc. are in use for communication. This third wave has reduced the whole world into a global village by developing a world-wide communication net-work.
The modern techniques of communication have introduced a management information system in the field of business. To make the communication system more effective and useful, strategic management and consumer-benefit attitude are adopted and for that information is collected and transmitted continuously with modern means of communication.
Modern forms of communication: Based on modern
techniques, the main forms of communication are as follows.
(i) Cellular phones
(iii) Video conferencing
(v) Electronic mail or e-mail
(vii) Citizen Band Radio
(ix) Intelligent Network
(ii) Pagers i
(iv) Fax
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(vi) Satellite
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(viii) Interneta valuli
(x) Electronic Bulletin Board
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